About Noir Lingerie

Simply put, Noir was born out of frustration.  The frustration us women know as ‘trying to find perfect lingerie’.  Lingerie is the first thing a woman puts on each day and according to me it has a responsibility to make us feel formidable, even invincible.  I'm sure you'll agree, if you're wearing a comfortable bra you feel like you can conquer the world.  So when I found myself getting annoyed in the shops because the items I loved weren’t in my price bracket, yet everything in my price bracket was ugly or fitted badly, I realised there was a need for change.  Listening to my lady friends and family, it seemed it wasn’t just me with this issue.  So I started making lingerie.  Lacey, beautiful, comfortable, light yet supportive lingerie.  I made a set for myself and then started sewing sets for family and friends and before I knew it, Noir was born.

In general, ‘Noir' is a concept that when searched for online, you’ll notice belongs mostly to a classic movie genre consisting of red-lipped femme fatales, long cigarette holders and tiny guns.  Jenn Hattingh, the founder and creative director for Noir Lingerie, believes that every woman is a femme fatale in her own right.  "Each one of us has our own version of formidable and feisty.  I will always encourage ladies to find their inner strength and once they find it, to hold on to it.   At the end of the day, I just want to see ladies happy with the lingerie they decide to wear each day.  After all, it's the first thing we put on!"

My ideal version of Noir is for the beautiful, provocative women in our lives to overcome all odds, all while wearing comfy undies and wicked heels…


Red Noir Lingerie Lips